It’s another first for Times Internet Limited's exclusive website for women, iDiva.com, which has 2 million Absolute Unique Visitors (2,114, 332 sisters to be precise) regularly logging in, in less than 6 months of its launch. It is now the country's highest-rated website looking exclusively at women's content.
And why wouldn’t they? iDiva is the go-to site catering to every whim and fancy of the modern Indian woman. Launched by TIL on Jan 1, 2009, the free-to-browse channel has content spanning style, relationships, entertainment, career, fitness, even new-age astrology. The site’s several one-of-a-kind applications makes it almost a mental spa, you log in, relax and let the site guide you. It’s all there working for you, FitnFab - the fitness tracker, Taroscope – an online tarot reader, and Bioclock--a menstrual cycle tracker.
iDiva’s half-year journey has also been marked by some extraordianary milestones – so we had an online celebration of World Hug Day, there was the March of the Divas Special, the Women’s Month with detailed female-related issue coverage, and of course of the launch of two ‘unique experts’ - Stupid Cupid with her zany take on relationships and Gargi Arora as a Dream Analyzer, working through the traffic in the users’ subconscious mind.
"It's unprecedented for a women's website, iDiva has had 2 million unique visitors in just six months of the site's launch. iDiva was launched with the idea of being unique, and we have strived to live up to the bargain with some never-seen-before features. Our success is also because iDiva was an idea whose time has come. Women in 21st century India have proved that they are ready to break the shackles, take control of their lives, shape their own future. Which is why, in just six months, iDiva has converted over 2 million Indian women to the idea of limitless possibilities, to the idea that they can be a diva too.”— President & COO,Sunil Rajshekhar Says
iDiva has also extended beyond the internet space into print, and now reaches 38.54 lakh Times of India readers across Mumbai, Delhi, Chennai, and Bangalore on Saturdays.
Naturally, iDiva’s stupendous success has already attracted the attention of advertisers, with P&G partnering us with various brands in ongoing sampling /advertising activity. Other advertisers have included She Comfort, and the Lavassa Women’s Car Rally event with Red Cell.
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