It’s another first for Times Internet Limited's exclusive website for women, iDiva.com, which has 2 million Absolute Unique Visitors (2,114, 332 sisters to be precise) regularly logging in, in less than 6 months of its launch. It is now the country's highest-rated website looking exclusively at women's content.
And why wouldn’t they? iDiva is the go-to site catering to every whim and fancy of the modern Indian woman. Launched by TIL on Jan 1, 2009, the free-to-browse channel has content spanning style, relationships, entertainment, career, fitness, even new-age astrology. The site’s several one-of-a-kind applications makes it almost a mental spa, you log in, relax and let the site guide you. It’s all there working for you, FitnFab - the fitness tracker, Taroscope – an online tarot reader, and Bioclock--a menstrual cycle tracker.
iDiva’s half-year journey has also been marked by some extraordianary milestones – so we had an online celebration of World Hug Day, there was the March of the Divas Special, the Women’s Month with detailed female-related issue coverage, and of course of the launch of two ‘unique experts’ - Stupid Cupid with her zany take on relationships and Gargi Arora as a Dream Analyzer, working through the traffic in the users’ subconscious mind.
"It's unprecedented for a women's website, iDiva has had 2 million unique visitors in just six months of the site's launch. iDiva was launched with the idea of being unique, and we have strived to live up to the bargain with some never-seen-before features. Our success is also because iDiva was an idea whose time has come. Women in 21st century India have proved that they are ready to break the shackles, take control of their lives, shape their own future. Which is why, in just six months, iDiva has converted over 2 million Indian women to the idea of limitless possibilities, to the idea that they can be a diva too.”— President & COO,Sunil Rajshekhar Says
iDiva has also extended beyond the internet space into print, and now reaches 38.54 lakh Times of India readers across Mumbai, Delhi, Chennai, and Bangalore on Saturdays.
Naturally, iDiva’s stupendous success has already attracted the attention of advertisers, with P&G partnering us with various brands in ongoing sampling /advertising activity. Other advertisers have included She Comfort, and the Lavassa Women’s Car Rally event with Red Cell.
Thursday, June 25, 2009
Wednesday, January 21, 2009
iDiva: space that any woman can call her own
iDiva.com, the new offering from Times Internet Ltd, celebrates the fact that every Indian woman needs a place to call her own — her private refuge, a place where she can vent her feelings, laugh, experiment and be herself. Launched on Jan 19, 2009, iDiva hopes to revolutionize the way women use the internet. Its baseline - ”iDiva – it’s who you are”, personifies the mindset of the new Indian woman, and heralds a new year of change, positivity and hope. What's so special about iDiva? It's an ideal mix of the personal and the professional, recognising the modern woman’s innermost needs, solving her everyday issues and helping her handle emergencies while also exposing her to the world out there for her to explore and make a mark on. There are also useful tools to better manage her time and life — be it the revolutionary " BIOclock " which keeps track of the menstrual cycle, or "Fit 'n Fab" which tracks the diet and sets exercise regimes and goals. "Always In Style" gives personalised fashion and beauty solutions for a whole new look. Apart from this, there are also other specific sections that would appeal to modern urban women - iDiaries, which have, besides reader contributions, celebrity and photo blogs; an Astrology segment which offers a choice of Chinese Zodiac, numerology, tarot readings, Feng Shui, and even a DIY guide; Lounge makes sure she's never short of things to do, places to go, movies to watch, or food to eat. The Relationships segment keeps her emotional, personal and social life on track. There is also Style & Beauty for a beautiful look, and Work & Life segment for career guidance, work and academic advice.
Commenting on the launch of iDiva, President & COO, TIL, Sunil Rajshekhar said, ”The Internet has largely been male-dominated in India, where few online companies have invested in trying to address the needs of the modern urban woman. The Times Group through it’s various media channels has over the decades spent considerable time and resources in understanding and reaching out specifically to women consumers in India. Times Internet carries this legacy forward in meeting her expectations of interacting with other women in an online environment. iDiva is our latest offering for the online woman who is sure to enjoy this satisfying and continued experience."
The iDiva experience is about enhancing personality, while also contributing a point of view. It's the site for the contemporary woman who sees herself as a Diva be it in style, work, relationships, health…everything! What's more, she can also personalise this space according to how she's feeling at that moment. Being moody is in :) iDiva serves whatever she needs, whenever she needs it.
Commenting on the launch of iDiva, President & COO, TIL, Sunil Rajshekhar said, ”The Internet has largely been male-dominated in India, where few online companies have invested in trying to address the needs of the modern urban woman. The Times Group through it’s various media channels has over the decades spent considerable time and resources in understanding and reaching out specifically to women consumers in India. Times Internet carries this legacy forward in meeting her expectations of interacting with other women in an online environment. iDiva is our latest offering for the online woman who is sure to enjoy this satisfying and continued experience."
The iDiva experience is about enhancing personality, while also contributing a point of view. It's the site for the contemporary woman who sees herself as a Diva be it in style, work, relationships, health…everything! What's more, she can also personalise this space according to how she's feeling at that moment. Being moody is in :) iDiva serves whatever she needs, whenever she needs it.
Subscribe to:
Posts (Atom)